The mission
of Animal Awareness is to bring awareness of animal-use issues to
the attention of the public. Mainstream acceptance of compassion for
all sentient living beings will happen once the message filters into
the daily lives of the public by having the message where we work,
live, shop, school, and entertain ourselves. Animal
compassionate and cruelty-free choices will become more readily accepted
by the public once these choices are mainstream and easily available.
In order for someone to make a humane cruelty-free choice at the point
of purchase, that person needs to:
- Know
that its purchase is detrimental in some or all of these ways:
supports animal cruelty, negative impact on human health, sustains
global hunger, bad for the environment.
- Care
about the detrimental issues and understand its relavance to one's
own life.
- At the point-of-purchase,
an alternative needs to be easy to find.
Only then, when
all three of these factors come together at the same time, will the
public begin to make humane and cruelty-free purchases, which will
shape consumer demand towards compassion.
We strive to put compassion for
all living beings into the minds and hearts of the public, have
animal advocacy issues attain mainstream status so that the issues will
be readily accepted by the masses, and to take negative messages that
degrade sentient living beings out of mainstream public view. Our
campaigns support this mission with both short-term and long-term
goals.
Current
Campaigns:
15-Minute
Ideas: Make a difference for the animals in just 15 minutes
Everyone certainly
knows that life if filled with time constraints! That's why it is
important to get the maximum effect for a minimal amount of effort.
Animal Awareness promotes suggestions with a high percentage of effectiveness,
yet small amount of time and effort with hopes that even those with
busy lives can still speak out for the animals.
Information
About Humane Investing in Stocks and Mutual Funds
Animal Awareness has contacted every major Socially Responsible Mutual
Fund manager to find out details about their policy with regard to
screening for animal issues when they invest in medical and product
testing, factory farming, fur industry, and the entertainment industry
and have a complete mutual fund list available.
We are also compiling a list of vegan, vegetarian, and environmentally
friendly companies who trade their stock
publically. We have begun to list these stocks on our web site as
well. We only offer information about animal-related policies. We
make no claim about the performance of the investments opportunities
since that is not our specialty. If performance is a concern to you,
we suggest contacting a stock broker whom you trust.
Public Outreach
(tabling at festivals and demonstrating at animal-use
businesses or events )
Animal
Awareness periodically sets up our factory farming booth at Baltimore area
festivals. We strive to inspire the public to choose humane product
choices through education. We have also organized peaceful protests and
leafleting in the Baltimore area for the purposes of public education. Visit our past events page
to find out more about them.
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